Nike has officially revealed more details about one of the pairs of Air Max that will release during Air Max Day 2019. This pair, a collaborative project with Atmos, were originally revealed in November 2018 when worn by Atmos creative Director Hirofumi Kojima at Complex Con and shared via his Instagram, below.
Originally released during the mid-90s, the Nike Air Max2 Light will be making its retro return in 2019. We brought you news of a “Dolphins” colorway in recent weeks, but this is a much more exciting iteration of the resurrected runner.
This particular rework is constructed from different brightly-colored patches, featuring cut-up Nike branding all across the upper. “Nike Air” appears in a variety of fonts, and the shoe also features prominent Swooshes in different directions. A clear plastic overlay adds support to the silhouette and brings in the Air Max2 Light’s unique technical stitching. The back Air bubble also features a mini red Nike Swoosh, another example of almost excessive branding on the pair.
Starting in 2018 and continuing in 2019, Nike and its collaborators have experimented with splashing variants of Swoosh branding on shoes in as many ways as possible. From Travis Scott’s backwards swoosh AJ1’s, to more mini swooshes appearing on shoes like the Rokit x Nike Kyrie 5, the importance of brand identification is clear. In a society and industry so driven by brand names and iconic logos, the Swoosh want you to remember who the real kings of Air and color are.
This shoe highly reminds of the iconic Nike SB “What the Dunks” and other “What the-” mash-up editions of Nike shoes. While not the easiest pair to match with an everyday outfit, if you are rocking this pair of Atmos x Air Max2 Lights, you’re sure to stand out from the crowd.