QUICK TAKE:
New Balance is teaming up with London-based AriesArise for a collection centered around two Made in England New Balance 991 sneakers and enhanced with an apparel capsule, with pieces featuring the slogan “Unbalanced”. The assortment takes its influence from the crossover of sportswear into the world of British fashion, which ultimately shaped today’s styles (athleisure before there was athleisure!). Aries creative director Sofia Prantera was inspired by her father’s passion for running and his impressive ’90s running footwear collection. Prantera said the “Unbalanced” motif arose during the design process, and represents inclusivity and the unpredictability of the sportswear evolution as everyday attire.
DESIGN:
AriesArise worked with New Balance to develop two brightly-colored Made in England NB991 models. The two brands spared no expense with materials, adding pearlised leather, fluorescent mesh, and brightly-colored suede to the model. The first model has a tonal silver base with hits of orange on the sockliner, midsole and outsole. The second pair is dressed in a reflective fluorescent yellow colorway. AriesArise branding is seen on the heel as well as on the insoles of the shoes. The apparel collection mirrors many of the colors found on the two sneakers, with phrases such as “Unbalanced” emblazoned across some of the pieces.
ANALYSIS:
New Balance digs into the archives to create another thoughtful collaboration with this AriesArise project. Earlier this week, official images of the brand’s project with END., the New Balance 878 “Grey Gull”, also dropped, and now NB graces us with another archived model. New Balance continues to push the envelope, refusing to rest on its laurels and instead introducing new modular footwear designs, and re-entering markets like NBA basketball in a major way.
RELEASE INFORMATION:
The AriesArise x New Balance Made in England 991 will first release on October 25th at an initial pop-up, retailing at $250. The collection will globally release on October 29th at select retailers including END, Bodega, Kith , and more.
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