QUICK TAKE:
size? and adidas have had a solid relationship over 2019, and the two brands are continuing their collaborative projects this season with their newly announced “Alternate Pack”. The three-part collection will highlight obscure marathons from the 70s, 80s, and 90s. The first release features the adidas ZX500, and takes its inspiration from the Wadi Rum desert marathon.
DESIGN:
This size? x adidas ZX 500 is heavily influenced by the desert location of the Wadi Rum marathon, and thus the upper is dominated by two shades of sandy beige gracing alternating leather and suede paneling. A pop of orange is visible on the Three Stripes and heel tab and finally pale yellow is used to accent the model. Finally, ’80s’ text is stamped on the heel tab as a nod to the birth era of the adidas ZX 500, as well as an illustration of a Jordanian desert building depicted on the insole and matching shoe box.
ANALYSIS:
I am always more excited about collaborations that have a good backstory or meaning. I love this “Alternate Pack” concept for this reason: a sportswear retailer focuses on sport, in this case running, that defines their brand, rather than focusing on temporary hype or fads. size? also hones in on Europe’s love for the classic trainer, similarly to the AriesArise New Balance collaboration that saw technical, retro runners used. While many probably did not know about the Wadi Rum Marathon, they may now be informed due to these brands’ efforts.
RELEASE INFORMATION:
Grab a detailed look here below, and expect these to drop on size?’s website and in select size? stores on November 8th for £75.
Kickbeast 