The New Balance 997H has seen its fair share of colorways released in 2019, and this trend continues with a simple collaboration with Beauty & Youth. The ‘H’ in 997H stands for “Hypothesis”, as the timeless 997 model has been enhanced with modern day technology. Beauty & Youth is one of the subbrands of United Arrow, who have already brought a variety of solid collaborative projects to the table with New Balance. This time, they clean up the model with black and white monochromatic leather colorways.
Both shoes feature monochromatic colorways of white and black. The black pair seems to have a glossier finish, but otherwise both shoes feature no frills or bells and whistles- just the model and its details simplified by a single color. The white shoe does feature black accents for the logos.
The 997H may have been overplayed at this point, after so many different colorway variations. However, you can never go long with monochromatic colorways, especially when applied to a nice leather base. The updated technology and material features on the 997H also provide the wearer with a comfortable, lightweight ride. Modern additions can be found in the form of new GCEVA foam and a retooled ENCAP midsole. Other modern fabrics and materials are also incorporated into the shoe for breathability and weight reduction.
The price has also been substantially reduced with this modern take on the 997, as each pair of the BEAUTY & YOUTH x New Balance 997H Leather Pack will retail for ¥12,852 JPY (approximately $120 USD). Those interested can find them online now over at UNITED ARROWS and in-store at Beauty & Youth UNITED ARROWS Shibuya.