Converse introduces the All Star Pro BB and Return to Basketball

Converse All Star Pro BB

QUICK TAKE:

In 2018-2019, the world of performance basketball footwear got a lot more interesting. The market saw the re-entrance of the original basketball shoe company, Converse. The company followed PUMA, then New Balance, and And1 in making a major commitment to the a sport that is continuing to grow on the international stage.

DESIGN:

The shoe is a modern adaptation of the classic Converse Chuck Taylor All-Star. The two initial colorways have a base of white and black, with orange hits used for midfoot stitching well as detailing on the midsole, toe, and sole. Upgrades to the All-Star silhouette include a more streamlined, tight design use Nike Flywire and other lockdown technologies to make a durable shoe for indoor and outdoor use. The Converse star and arrow also features on the lateral side of the shoe, with the iconic circular star badge adorning the medial ankle of the shoe.

ANALYSIS:

I am very excited for Converse’s return to performance basketball. The brand has done a great job of expanding its assortment, taking staples like the All-Star and integrating into the skateboarding community. Converse is the only brand entering performance basketball but not immediately sponsoring an athlete in the NBA, the world’s premier basketball league. However, Converse has a rich catalog of retro styles ready to bolster a new basketball footwear assortment.

The Converse All Star Pro BB has a ton of potential- almost a lifestyle design that has great lockdown and court feel, it reminds of the Nike SB Koston 3, pictured below.

Nike SB Koston 3

RELEASE INFO:

The shoes released in May.

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