Air Jordan officially Unveils ‘PSG’ Collaboration

qUICK tAKE:

We originally gave you a look at the Paris St. Germain Air Jordan 6s in May, and this week Jordan Brand and PSG officially unveiled the rest of their 2019 collaborative collection of footwear and apparel for the French Fashion Week. This is the second capsule between Jordan Brand and the famous French soccer club, which boasts top Nike talents like Neymar Jr. and Kylian Mbappe on its roster. The assortment includes a variety of infrared-tinged retro styles. There’s also three other footwear silhouettes: a blacked out Air Jordan 1 Low, a bright red fusion-style Mars 270, and the new Jordan Havoc React a sleek Air Jordan 1 Low, the fusion-style Mars 270, and the brand-new Jordan Havoc React, a new cross-training shoe.

dESIGN:

The collection uses the Paris St. Germain alternate darker color palette, highlighting clean blacks and grays with infrared hits. The gem of the project is still the Air Jordan 6, but the other models bring their own flavor to the package. The AJ1 low is primarily black, with the same “Paname” infrared tag and PSG’s logo framed by patterns on the heel. While fusion-based models are normally not great, this Air Max 270 version of the Air Jordan Son of Mars pops with the large Nike Air unit and Inrared colorway. Finally, the Jordan Havoc React employs new Nike React technilogy with a lightweight mesh upper- also adorned with PSG logos.

The apparel collection mixes the energy of Paris street culture and PSG pride with the classic cool technicality of Jordan Brand. From typical apparel to soccer-based flags and scarves, the same theme continues on the urban-inspired gear.

aNALYSIS:

This second complete PSG x Jordan Brand collection is great. I am still curious about the number of Jordan Brand wearers in Europe, but France in particular has a more urban vibe that makes the connection more applicable- especially when in conjunction with the capital city’s primary sports team.

Paris St. Germain has planted itself has one of the elite teams in Europe, and like Barcelona, Manchester United, and other marquee clubs, this means its sponsor, Jordan Brand, is putting the effort in to build off that image.

rELEASE iNFORMATION:

The collection will begin rolling out on Nike.com at the end of June and continue through the summer months, so check out everything below and stay tuned

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