QUICK TAKE:
Kendrick Lamar links with Nike to continue the collaboration started between the artist and brand last year. The Swoosh worked with Lamar to launch four different Nike Cortez colorways in 2018, and now the brand collabs with the rapper again on a modern model, the Nike React Element 55. At this time it is unknown if more collaborative silhouettes will surface in the near future.
DESIGN:
The Kendrick Lamar x Nike React 55 features patterns that cover the entire shoe. The upper features a storm cloud-like marble graphic colored with pure platinum, clear wolf grey, and black. The lateral part of the shoes features a lighter white-based coloring, with the medial portion in a darker color scheme. Translucent Swoosh logos overlay the marbled backdrop, along with mini black Swooshes on the lateral toebox. The React midsole is dark grey with black speckling and marbe detailing on the traction rivets. The shoe features no overt links to its rapper namesake.
ANALYSIS:
Nike brings a modern silhouette to Kendrick Lamar in this collaboration. There is speculation that the shoe choice is due to the affordability and comfort of the React 55, making it more attainable Lamar fans.
RELEASE INFORMATION:
The Kendrick Lamar x Nike React Element 55 is scheduled for a release on November 5th, 2019 for $150. The Top Dawg Entertainment online store will release them first on November 4th.
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