Packer drops the “Meadow Violet” adidas ZX9000 collaboration on Oct 8th

QUICK TAKE:

New Jersey-based streetwear shop, Packer, called up the Three Stripes for another collaborative project utilizing timeless retro styles. The boutique took the adidas ZX9000 and give it a new earthy colorway inspired by the state flower of New Jersey, the Meadow Violet.

Design:

Packer’s new ZX9000 colorway is relatively muted and simple. The shoe utilizes a mixture of premium suede, nubuck, and mesh to create a basic gray-khaki upper. Olive tones are used on the heel cage and midsole, with the primary pop coming from a violet used on the midfoot Three Stripes logoing and tongue, heel, and forefoot detailing. The shoe is finished off with a ‘P’ logo tag on the right shoe, and hand-drawn depiction of the Meadow Violet on the insole.

Analysis:

Packer consistently uses the environment immediately around it to develop strong themes behind its projects. Using the New Jersey state flower as a base for this project is not groundbreaking thinking, but alludes to meaningful collaborations of old, that focused on promoting local culture and beauty to ultimately create an attractive product with deeper meaning. Too often, in 2019, collaborations are purely the mashing together of two brands, whereas this collaboration provides a deeper, more informative meaning.

Release Information:

This limited collaboration drops tomorrow, October 8th, exclusively at Packer in-store and online at noon, for $140.

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To be continued… #adidasconsortium

A post shared by Packer (@packer) on

Sources:

Sneaker News

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