Nike React Presto Debuts This Weekend

The Nike Presto React initial launch collection

Quick Take:

Last November, we gave you the first look at the Nike React Presto model. Last week Nike revealed more varieties of the shoe in a press event. The new Swoosh silhouette debuts this weekend, dropping in a eight tantalizing colorways, perfect for any summer event.

Design:

The Nike React Presto combines the best of the past and present to create a modern mash-up with great potential. The iconic sock-like neoprene upper is updated with a redesigned cage, tongue, and thicker rope laces.
The redesigned React Presto’s midsole changes from a traditional foam unit to be mounted on a molded React midsole.

Analysis:

The Nike Air Presto debuted in the early-2000s, and was originally dubbed by the Swoosh as “the T-shirt for your feet”, based on the slip-on neoprene sleeve upper locked down only by rubber caging connecting the lacing system to the midsole. The ultra lightweight shoe was not an immediate hit and quickly fell out of stores. However enthusiasts such as Prestology kept the Presto dream alive until the shoes returned in a big way in 2015 and beyond.

The Nike React line has seen some success. The technology is legitimate, and I believe it provides more bounce than other competitors. But lifestyle models like the Nike React 55 have not fared as well as planned, potentially due to the futuristic upper and molded midsole not being immediately accepted. By molding React technology with a more recognizable upper, Nike will get React into the hands of some of the late majority of consumers.

Release info:

The Nike Presto React will officially release May 2nd for $120.

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