Quick Take:
PUMA continues to broaden its offering. In 2018 and 2019 the brand returned to the NBA to offering a variety of retros to the market for the first time in years. This time around, they team up with Berlin-based retailer Overkill to bring us a bright iteration of the PUMA CELL Venom.
Design:
Overkill enters their hat into the ‘chunky retro runners’ trend with this vibrant rendition that also speaks to this season’s color pop trend in fashion.
The shoe features a lively color scheme that incorporates shades of blue and toxic neon yellow, while the layered suede, mesh and leather upper also showcases reflective hits throughout.
Analysis:
The Radiant Venom iteration draws influence from the conspiracy theories surrounding Y2K, which shares the fictional tale of Berlin’s outcome on New Year’s Eve that led to the year skipping ahead to 19100.
Release Info:
The Overkill x PUMA Cell Venom is scheduled to release on March 29 at the retailer in-store and online.
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