2019 is the 25th anniversary of the iconic ASICS Tiger GEL-Kayano, and the brand chose to celebrate by linking up with the legendary Sneakerwolf. This nostalgic shoe is dubbed “Anarchy in the Edo Period” due to the punk inspiration for the fiery purple and red design.
The shoes will launch in conjunction with a hotel event known as “Tokyo Daigakui”, which will run March 2-9 at the Hotel Koe, Shibuya-ku.
The project features a white, purple, and red color scheme with flame accents on the mesh underlays in a tribute to punk subcultures. White leather and translucent caging keep the focus on the flames, while still adhering to the original model’s aesthetic. Overall, they remind of the Supreme x Nike Zoom Streak Spectrum Plus that also featured a flame motif.
The shoe launches alongside a Sneakerwolf hotel event and exhibition titled “Tokyo Daigakui,” celebrating Japanese heritage, aesthetics and street culture, as well as a Hiroaki Shimono-designed capsule collection which
features an array of heritage Japanese graphics, from tigers to Kanji and artwork inspired by “Fights and Fires are the Flowers of Edo.”
ASICS has not seemed to capitalize on the ‘dad shoe’ and retro footwear movement, despite having an incredible vault of classic runner styles. Releasing a Japan-exclusive shoe sticks to this strategy, as the brand can generate more buzz with a wild design with extremely limited release amount, that should draw more people to ask what more it has to offer.
The “Anarchy in the Edo Period” ASICS GEL-Kayano x Sneakerwolf will release exclusively in Japan, March 2 – 9 at Hotel Koe, Shibuya-ku. No word on the price yet, although you can expect resale to be much higher.