Quick Take:
Nike continues to find ways to reinvent even their most timeless silhouettes. This time around, the Nike Air Max 1 receives another facelift, in the form an “Inside Out” rendition of the model. The shoe keeps the same general look, but its interior stiching and look have been flipped onto the upper.
Design:
The shoe features a vintage golden brown as its base, similar to the colors featured on the Tom Sachs x NikeCraft Mars Yard 2.0. Shades of grey and tan cover the rest of the upper, with bold red used for the laces, stitching, and Air bubble. The midsole of the shoe is white with a white and gum outsole. Final details denoting the ‘inversion’ of the shoes insides include inverted heel logos and a sizing label on the exterior of the tongue.
Analysis:
Nike plays to multiple trends in the marketplace with this release. The tans and reds heavily allude to the ever-popular Tom Sachs x NikeCraft Mars Yard 2.0, as mentioned before. Deconstruction and alterations of familiar models has always been in vogue, but using more detailed labeling like that on the tongue has been especially popular since Virgil Abloh’s ‘The Ten”.
Release Info:
No official release information has been provided, but expect these to hit Nike.com and select Nike retailers in the coming weeks.
Kickbeast 