QUICK TAKE:
ASICS has begun to revitalize some of its classic models in a upgraded variation dubbed “NEXKIN”. This time, the brand taps the GEL-Lyte III to get the NEXKIN makeover, with the help of Tokyo’s atmos. This summer-ready design is the perfect upgrade for a timeless model like the GEL-Lyte III.
DESIGN:
NEXKIN is a a textile developed by ASICS to be extremely lightweight and breathable. The special fabric features a camouflage pattern, which matches the translucent patterned outsole. Each sneaker also features 3M accents on the medial and laterla side of the ASICS branding and heel areas.
ANALYSIS:
This summer, sneakers have stayed on the feet of most trend-setters, who have refused to don sandals or flip-flops, even in oppressive heat. ASICS understands this trend, and reacts by creating a variant of one of its most iconic models. Teaming up with Atmos to add a bit of collaborative flair never hurts, either.
RELEASE INFORMATION:
The GEL-Lyte III “NEXKIN” shoes hit atmos’ web store, physical outposts and select Japanese ASICS shops on August 3 for ¥15,000 JPY (approximately $140 USD).
Kickbeast 
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